"In 2010, I embarked on a mission to introduce individuals to the transformative power of fresh, raw, organic, cold-pressed juice. Witnessing the vibrant health it brought me, I was inspired to share this experience with as many people as possible. Today, my mission has evolved beyond just juice.
I am determined to revolutionize the supermarket bakery aisle, a hotspot for food-related health issues. My goal is to redefine how bakery items are perceived, offering wholesome alternatives free of refined sugar, flours, and preservatives—ingredients known to disrupt normal human chemistry. While my roots lie in pushing juice cleanses and fasting, the current battle for our health necessitates a broader approach.
At present, our focus is on winning hearts and taste buds with irresistible, pure chocolates and baked goods. The demand for these treats is undeniable, and it's a crucial step toward achieving our long-term vision. Join me in this delicious journey toward a healthier and happier life."
- Marcus Antebi, Founder of goodsugar, Founder of Juice Press (2010-2019)
